01CRM & Marketing Automation

Marketing Attribution Software

Channel-level CAC and LTV tied to closed-won revenue from the ledger.

Module Spec

Attribution

Module
Attribution
Platform suite
CRM & Marketing Automation
Data model
Single canonical ERP database
Go-live target
30 days
Commercial plan
Flat monthly + 1% eligible revenue

30Days to production cutover

No setup fee · Unlimited builds
02Attribution

How Connectify Attribution Runs in Production

  1. A True Digital Asset You Own

    Standard SaaS solutions are operational expenses; you're perpetually renting access to your own data and workflows. We offer a different path. Upon completion and approval, the platform is fully managed for you. You own the platform outright. This transforms a recurring cost into a valuable, proprietary digital asset on your balance sheet. It gives you ultimate control, security, and the freedom to evolve the platform as your business grows, without being tethered to a vendor’s roadmap or pricing whims. This is about building long-term equity, not just leasing short-term functionality.

  2. Build for Integration, Not Isolation

    An effective CRM doesn't operate in a vacuum; it’s the central hub of your commercial operations. We architect your platform with an API-first philosophy, ensuring seamless integration with your existing ERP, financial software, and proprietary systems. This prevents the creation of data silos that cripple efficiency and reporting accuracy. Our approach guarantees that your new marketing automation engine communicates flawlessly across your entire tech stack, creating a unified data ecosystem. This foundational principle future-proofs your investment, allowing for agile adaptation as your operational needs and software partners evolve over time.

  3. AI-Driven Personalization Beyond Merge Tags

    Using a contact's first name in an email is no longer sufficient personalization. Our platforms use AI to enable hyper-personalization at scale. The system analyzes a user's behavior, purchase history, and firmographic data to dynamically adjust website content, product recommendations, and campaign messaging in real-time. This creates a truly one-to-one experience for each prospect, dramatically increasing engagement and conversion rates. Move past static audience segments and deliver individualized content that demonstrates a deep understanding of each customer's unique needs and context.

  4. Increase Sales Cycle Velocity And Throughput

    A lengthy sales cycle erodes margins and delays revenue recognition. Our CRM and automation platforms are specifically designed to shorten the time from lead to close. By automating routine follow-ups, delivering real-time engagement alerts to reps, and streamlining the quote-to-cash process, we remove friction from every stage of the sales funnel. Your sales team can manage a larger pipeline more effectively, focusing their time on strategic selling activities instead of administrative tasks. The result is a more efficient sales engine that closes more deals in less time, directly impacting your bottom line.

  5. Eliminate Costly Middleware And Connectors

    Many businesses are forced to duct-tape their systems together with expensive and brittle middleware like Zapier. These third-party connectors create additional points of failure and add recurring subscription costs. Our approach is different. We build direct, robust API integrations between your CRM and other critical business systems, such as your ERP or BI tools. This creates a seamless, reliable flow of data across your entire tech stack, improving efficiency and reducing your total cost of ownership. We build a unified system, not a patchwork of loosely connected applications.

  6. Measure The True ROI Of Marketing Campaigns

    Without closed-loop reporting, it's impossible to know which marketing efforts are actually driving revenue. We connect the dots. Our platforms provide full-funnel attribution, tracking leads from their initial source through to a closed-won deal in the CRM. This allows you to see precisely which campaigns, channels, and content are generating the most valuable customers. Armed with this data, you can stop wasting budget on underperforming activities and double down on the strategies that deliver provable ROI, making your marketing spend a predictable driver of business growth.

  7. Automate Complex, Non-Linear Customer Journeys

    The path to purchase is no longer a straight line. Customers engage across multiple channels in an unpredictable order. Our automation engine is designed to manage this complexity. We enable you to build dynamic, state-based journeys that adapt to customer behavior in real time, moving them between nurture streams, ad audiences, and sales cadences based on their actions. This moves beyond simple, linear email drips to true journey orchestration, ensuring you deliver the right message at the right moment, regardless of the path the customer takes.

  8. Fusing Sales Activity With Product Engagement

    For modern B2B companies, product usage data is a goldmine for sales. We build platforms that integrate CRM activity with real-time product engagement metrics. This allows your sales and success teams to see which accounts are highly engaged, which features they use most, and when they might be ready for an upsell. This data-driven approach transforms reactive check-ins into proactive, value-added conversations. Get this powerful, unified view delivered and working for your teams in just 30 days.

03FAQ

Frequently Asked Questions

  1. How do you ensure our financial data is secure?

    Security is our highest priority. We implement multi-layered security protocols, including end-to-end data encryption, role-based access controls, and regular vulnerability assessments. Our infrastructure is designed to meet rigorous compliance standards, safeguarding your sensitive financial information against unauthorized access and cyber threats. We build your system on a secure, resilient foundation so you can operate with complete confidence that your critical business data is protected around the clock.

  2. What is your service cancellation policy?

    We believe in earning your business, not locking you into it. Our service agreements are straightforward and transparent. Should you choose to cancel, we provide a clear off-boarding process. Most importantly, the source code we built for you is yours to keep. You can take your custom system and have it managed internally or by another vendor. This gives you ultimate freedom and control, ensuring you're never trapped by a subscription model. We're confident the value we provide will make you want to stay.

  3. Is this better than using a standard e-commerce platform?

    For businesses with an ERP, a direct connection is vastly superior. Standard platforms often require costly, brittle plugins or manual data syncing to communicate with your ERP. Our solution eliminates this complexity, creating a direct, real-time link. This ensures perfect data accuracy for inventory, orders, and customer accounts. We provide a robust, custom-built storefront that leverages your ERP as the central hub of your business, which is something off-the-shelf platforms simply cannot match.

  4. How does data sync between the store and our ERP?

    Our direct integration ensures data syncs in real-time, bi-directionally. When a customer places an order online, it's instantly created in your ERP. When you update inventory levels or pricing in the ERP, it's immediately reflected on your storefront. This eliminates lags and discrepancies, preventing overselling and ensuring customers see the most accurate information. This live connection is the core of our service, providing a single, reliable source of truth across your entire business.

  5. How does the site perform with a large product catalog?

    Our platforms are engineered to handle massive product catalogs with tens of thousands of SKUs without performance degradation. By leveraging the power of your ERP for data management and employing efficient database indexing and advanced caching strategies on the front end, we ensure a fast, responsive browsing experience for your customers. They can search, filter, and navigate your entire catalog quickly, leading to better engagement and higher conversion rates, regardless of its size.

  6. Can I cancel the project midway through?

    Billing is monthly, with no setup fee. This "approve first, pay later" policy ensures that we are fully aligned with your goals from start to finish. Our 30-day delivery timeline and transparent process are designed to give you confidence and peace of mind, making the need for cancellation highly unlikely.

  7. How much does a custom MRP system cost?

    We provide a fixed, transparent quote based on your specific operational needs, so you know the full cost upfront. Pricing is one flat monthly plan with no setup fee. This de-risks your investment and guarantees the solution meets your exact specifications before you commit a single dollar. We focus on delivering tangible value that provides a clear return on investment, making custom software accessible and predictable for your manufacturing business.

  8. What kind of ongoing support do you offer after launch?

    We offer flexible post-launch support and maintenance packages tailored to your needs. These can include technical support for your team, proactive system monitoring, security updates, and performance tuning. While we manage your platform end-to-end and are free to manage it yourself, our optional support plans ensure your system remains secure, efficient, and aligned with your business needs long-term. We are committed to being a reliable technology partner for the life of your software.

  9. How do you ensure the software is user-friendly for my team?

    We design with the end-user in mind, focusing on intuitive interfaces and streamlined workflows. We work directly with your team to understand their daily tasks and challenges, ensuring the software is a tool that helps them, not a hurdle they must overcome. By simplifying complex processes and creating clear, role-based dashboards, we maximize user adoption and minimize the need for extensive training. A powerful tool is only effective if your team loves using it.

  10. How does your system handle supplier and purchase order management?

    We create a centralized procurement module to streamline your entire purchasing lifecycle. You can manage supplier information, generate and send purchase orders, track order status, and manage receiving processes all in one place. The system can be configured to automatically suggest reordering based on inventory levels and production forecasts, preventing stockouts. This integration provides better control over your supply chain, improves supplier communication, and ensures you have the right materials when you need them.

06Start here

Deploy Marketing Attribution Software in 30 days.

Book a free 30-minute strategy call. We map your data model, configure the module on your canonical database, and run a parallel cutover.

  • Monthly base + 1% of eligible revenue
  • Unlimited builds
  • Month-to-month

Monthly plan · No setup fee