E-Commerce Platform in New Berlin, Wisconsin
Custom e-commerce platform with native ERP integration for New Berlin brands. Real-time inventory, pricing, and order lifecycle. Live in 30 days.
How Connectify delivers e-commerce to New Berlin teams in 30 days.
E-Commerce capabilities in New Berlin
Deep Dive: E-Commerce Platform
A Scalable Architecture for Peak Demand
When a promotion goes viral, the weak point is often the middleware trying to process thousands of orders and inventory updates between systems. This bottleneck can crash your entire operation during peak demand. By connecting the storefront directly to the ERP's own business logic endpoints, we create a more resilient and scalable architecture. The system is designed to handle high transaction volumes without an intermediary failure point. Your infrastructure can scale to meet demand because we've eliminated the slowest, most fragile link in the chain.
True Headless Commerce Powered By Your ERP
A genuine headless strategy requires more than just a decoupled front-end; it demands a powerful, accessible source of business logic. Our ERP-direct integration serves as the ultimate headless backend. Your ERP's functions—from inventory checks to contract pricing—are exposed via a clean API. This allows you to connect not just one storefront, but any number of heads: mobile apps, customer portals, or IoT devices. You gain true architectural freedom without the performance penalty of a middleware translation layer. We deliver the core connection, we manage your platform end-to-end.
Achieve Unbreakable Transactional Data Integrity
In a middleware-based setup, a transaction is a multi-step process, with each step being a potential point of failure. A direct ERP connection ensures atomic transactions. When a customer clicks 'purchase,' the system attempts to create the order directly in the ERP's ledger. If it succeeds, it's a valid, complete transaction. If any part fails—a credit check, an inventory conflict—the transaction is rolled back completely. There is no ambiguous intermediate state. This guarantees your financial and inventory records are always 100% accurate and internally consistent.
Future-Proofing with a Headless Architecture
A direct ERP-to-storefront connection is the foundational pillar of a modern, headless commerce strategy. By treating your ERP as the master source of data and business logic, we effectively decouple your back-end operations from the front-end customer experience. This allows you to innovate freely on the presentation layer—whether it's a web storefront, a mobile app, or an IoT device—without re-architecting your core systems. This approach provides maximum agility, ensuring you can adapt to future customer channels and technologies without being constrained by a monolithic platform.
Accelerating the Quote-to-Cash Cycle
For many B2B companies, the e-commerce experience is disconnected from the formal quoting and invoicing process managed by the ERP. We bridge this gap. Our integrated solution allows customers to build a complex order, request a formal quote, and have that quote generated automatically within the ERP. Once approved, the quote can be converted into a sales order and paid for online, all within a single, seamless workflow. This automation drastically shortens the quote-to-cash cycle, improves cash flow, and reduces the manual workload on your sales and finance teams.
Core Architecture Designed For Security
Every additional system in your technology stack is another potential vulnerability. By eliminating the middleware layer, our direct-to-ERP architecture inherently reduces your attack surface. We establish a secure, encrypted, and direct point-to-point connection between your storefront and your trusted ERP system. This minimalist approach means fewer points of failure and less exposure to third-party security risks. Data integrity and security are not features we add on; they are foundational properties of our streamlined architectural model, simplifying your compliance and security posture.
De-Risk Your Core System Integration Project
A core systems integration project typically involves significant upfront investment and a high risk of failure. We have engineered the risk out of the process. Our engagement model is built on a 30-day delivery promise and a $0 until approved guarantee. You see and test the finished, working connection to your ERP before making any financial commitment. Paired with a month-to-month engagement policy and a fully managed dedicated cloud architecture, you maintain complete control. This is not a typical IT project; it's a zero-risk, high-impact upgrade to your operational core.
Empower Your Product Team With Live Data
Your product management team shouldn't be working in a separate PIM that requires constant synchronization with your ERP. This creates data drift and forces them to manage information in two places. A directly connected storefront means your ERP becomes the single source for all product information—from core specs to complex, tiered pricing. This simplifies workflows, eliminates redundant data entry, and ensures the information customers see is always accurate. It transforms your ERP from a system of record into a dynamic tool for your merchandising and product strategy teams to execute effectively.
Related coverage
Companies running e-commerce in New Berlin often also deploy our b2b portal build in New Berlin, our finance build in New Berlin, and our analytics build in New Berlin.
We also build e-commerce platforms across Wisconsin — West Allis, La Crosse, Oshkosh, and Kenosha.
Or jump to the E-Commerce pillar page for the full capability list.
Frequently Asked Questions
What is your service cancellation policy?
We believe in earning your business, not locking you into it. Our service agreements are straightforward and transparent. Should you choose to cancel, we provide a clear off-boarding process. Most importantly, the source code we built for you is yours to keep. You can take your custom system and have it managed internally or by another vendor. This gives you ultimate freedom and control, ensuring you're never trapped by a subscription model. We're confident the value we provide will make you want to stay.
Is this a cloud-based or on-premise solution?
Our ERP & Finance Core is a modern, cloud-native solution. This provides superior flexibility, security, and accessibility compared to outdated on-premise systems. Your team can securely access critical financial data from anywhere, on any device. The cloud architecture also allows for seamless updates, effortless scalability, and robust disaster recovery without the need for you to manage expensive physical server hardware. It’s the modern foundation for a modern business.
Will this replace our current ERP system?
Absolutely not. Our service is designed to enhance and extend the power of your existing ERP, not replace it. We view your ERP as the central nervous system of your business. Our e-commerce storefront acts as the public-facing interface, connecting directly to that system. This approach leverages the investment you've already made in your ERP while expanding its capabilities into the digital marketplace, creating a unified and highly efficient operational ecosystem for your business.
Do you integrate AI features into the storefront?
Yes, we can integrate powerful AI capabilities to enhance the user experience and drive sales. This includes AI-powered search for more relevant results, personalized product recommendations based on user behavior, and dynamic pricing models that can be managed from your ERP. We can also implement chatbots for instant customer support. These features are designed to create a smarter, more intuitive shopping experience that boosts engagement, customer satisfaction, and ultimately, your revenue.
Can the software scale as my manufacturing business grows?
Yes, scalability is a core architectural principle for us. We build your system on a flexible, modern framework designed to grow with your production volume, product lines, and user base. Whether you're adding new facilities, integrating more machinery, or expanding your team, the software is engineered to handle increased load without compromising performance. This future-proofs your investment, ensuring the solution remains a powerful asset as your business evolves and scales.
How do you handle data migration from my old systems?
We manage the entire data migration process to ensure a seamless transition. Our team works with you to map data from your legacy systems, spreadsheets, or outdated software into the new platform. We perform cleansing and validation to ensure data integrity before executing a carefully planned migration that minimizes downtime. Our goal is to have you up and running on day one with all your historical and operational data intact, accurate, and ready to use.
Who owns the operational data that my company generates?
You retain 100% ownership of your data. The software we build is a tool to help you manage your operations, but the information you input and generate—including production metrics, customer lists, and inventory data—belongs exclusively to you. We ensure you have easy access to export or back up your data at any time. Our role is to be the custodian of the technology, not the owner of your valuable business intelligence.
What are the AI capabilities of your manufacturing software?
We can integrate powerful AI and machine learning capabilities to drive operational excellence. This includes predictive maintenance alerts for machinery, AI-driven demand forecasting to optimize inventory, and intelligent production scheduling to maximize throughput. We can also implement machine vision for automated quality control on the production line. These AI features transform raw data into predictive insights, helping you make smarter, proactive decisions that reduce costs and boost efficiency.
Is there a long-term contract or subscription fee?
No. Our model is based on a one-time project fee. Once you approve the final product and make the payment, the software and its source code are yours to own forever. There are no mandatory monthly subscriptions, per-user fees, or long-term contracts for the software itself. This provides a clear, predictable cost and a much higher long-term ROI compared to the perpetual licensing fees associated with off-the-shelf SaaS products. Optional support plans are available but not required.
Can you build a system for quality assurance and compliance?
Yes, we specialize in building integrated Quality Management Systems (QMS). We can digitize your quality control checklists, automate non-conformance reporting (NCR), and create a centralized repository for compliance documentation and certifications. This provides a clear audit trail, ensures adherence to industry standards like ISO 9001, and helps you track quality metrics in real-time. By embedding quality assurance into your operational workflow, you can reduce defects and improve customer satisfaction.